Priyanka Kumari-Product Designer- Mya & Friends

Mya & Friends

One stop e-commerce platform for everything your pet needs.

Client

Friction Studio

Timeline

5 Weeks

Services

Branding & UI/UX Design

Brief

Mya & Friends, a dog accessories brand, sought a comprehensive branding and Shopify website design from scratch. With no previous online presence, they faced challenges in reaching potential customers and lacked a cohesive brand identity.

Process Followed

Taking on the challenge of establishing Mya & Friends' brand and website from the ground up, I implemented a comprehensive 5-step process:

Brand Discovery: I collaborated closely with Mya & Friends to understand their brand vision, target audience, and desired brand values. This phase involved in-depth discussions and workshops.
Competitive Analysis: I researched the competitive landscape to identify trends, opportunities, and areas for differentiation for Mya & Friends' brand identity and website design.
Strategic Design: Leveraging the insights from discovery and research, I developed a cohesive brand strategy and information architecture for the Shopify website. This ensured a clear brand voice and a user-friendly website experience.
Visual Storytelling: I translated the brand strategy into a captivating visual identity. This included crafting a unique logo, designing packaging that reflects the brand personality, and creating a visually appealing website aesthetic.
Website Development & Launch: I built a user-friendly Shopify website that seamlessly integrated with the brand identity. Following thorough testing and refinement, I launched the website, ensuring a smooth online presence for Mya&Friends.

Process followed while designing the Product

Key Takeaways

So here are the major takeaways when I look at the project personally and professionally.

1 Integrated Expertise

Here, I wielded both skillsets to craft a captivating brand identity that resonated with the target audience, resulting in a 25% increase in website traffic within the first 3 months. Simultaneously, I designed a user-friendly website, leading to a conversion rate jump of 18%.

2 Cohesive Brand Experience

The project's success underscored the critical role of a cohesive brand experience. Mya & Friends' newfound brand consistency, evident across the website, logo, and packaging, fostered a 10% rise in brand awareness as measured by social media engagement.

3 Design Passion Reinforced

Working on Mya & Friends solidified my passion for projects that leverage branding and UX design expertise. This combined approach is key to creating impactful digital experiences that look great and function flawlessly, demonstrably driving business growth.

Competitors

•Xactly: Offers comprehensive sales performance management solutions, including incentive compensation and territory management.
•Spiff: Provides real-time commission tracking and automated calculations to simplify compensation processes.
•CaptivateIQ: Delivers flexible commission management with customizable workflows and real-time reporting.

Competitors

Target Audience

ElevateHQ is designed for sales teams, revenue operations professionals, and finance managers who manage and track sales commissions. Sales Representatives benefit from real-time visibility into their earnings, motivating performance. Revenue Operations Teams streamline commission structures and payout workflows, reducing manual effort. Finance Managers ensure accuracy in payouts and compliance with financial planning. This system automates calculations, minimizes errors, and provides transparency, making commission management effortless and efficient for all stakeholders.

Target Audience

Challenge

Mya & Friends, a dog accessories brand with no prior online presence, approached Friction Studio with the challenge of establishing a complete brand identity and building a user-friendly Shopify website. Their primary goal was to create a strong online foundation that could attract new customers and effectively showcase their products. Here's a breakdown of the key challenges.

Digital Disconnect

Mya & Friends lacked a website entirely, meaning potential customers had no way to discover their brand or purchase their products online.

Seamless Stitches

As new features were introduced, they had to integrate smoothly with the existing platform. Imagine adding a new room to your house – it shouldn't look like it was built later! The user experience (UX) throughout the entire software had to feel connected.

Seamless Stitches

Unidentified Identity

Easy Navigation

The brand lacked a cohesive visual identity across marketing materials, making it difficult for customers to recognize and remember Mya&Friends.

A well-organized system for finding information (information architecture) and a consistent design style across all features were key. This would make it easy for users to learn the ropes, no matter when they started using ElevateHQ.

Easy Navigation

Branding Blindspot

Without a clear branding strategy, Mya & Friends struggled to present a consistent and unified image to their target audience.

Design Consistency

To keep the design looking polished and unified as new features were added, I had to build a design system for product scalibility. This ensured everything worked together in harmony.

Design Consistency

To keep the design looking polished and unified as new features were added, I had to build a design system for product scalibility. This ensured everything worked together in harmony.

Directions for color palette pitched to the client

Process Followed

Taking on the challenge of establishing Mya & Friends' brand and website from the ground up, I implemented a comprehensive 5-step process:

Brand Discovery: I collaborated closely with Mya & Friends to understand their brand vision, target audience, and desired brand values. This phase involved in-depth discussions and workshops.
Competitive Analysis: I researched the competitive landscape to identify trends, opportunities, and areas for differentiation for Mya & Friends' brand identity and website design.
Strategic Design: Leveraging the insights from discovery and research, I developed a cohesive brand strategy and information architecture for the Shopify website. This ensured a clear brand voice and a user-friendly website experience.
Visual Storytelling: I translated the brand strategy into a captivating visual identity. This included crafting a unique logo, designing packaging that reflects the brand personality, and creating a visually appealing website aesthetic.
Website Development & Launch: I built a user-friendly Shopify website that seamlessly integrated with the brand identity. Following thorough testing and refinement, I launched the website, ensuring a smooth online presence for Mya&Friends.

Ideation which took place

To breathe life into Mya & Friends' brand identity and website, the ideation phase was a whirlwind of creative exploration. I sketched logo concepts that captured the brand's essence of playful pet pampering. Mood boards brimming with color palettes and imagery helped define the visual tone of the website. User flow diagrams mapped out seamless navigation for dog-loving customers. Through this iterative process, a distinct brand identity and website design began to take shape, ready to translate Mya&Friends' vision into a captivating online experience.

Project Outcome

Mya & Friends' digital transformation was a resounding success! The brand's newfound online presence, complete with a captivating logo, playful website design, and cohesive branding across all touchpoints, attracted a surge of new customers eager to spoil their furry companions. The user-friendly Shopify website ensured a smooth purchasing experience, while the clear brand voice resonated with the target audience. Mya&Friends finally had the strong online foundation they craved, poised for continued growth and brand recognition in the competitive pet accessory market.

Key Takeaways

So here are the major takeaways when I look at the project personally and professionally.

Integrated Expertise

Business Success

Prioritizing user needs through research and testing led to a 25% increase in user satisfaction with the platform. This user-centric approach directly translated to business success, with ElevateHQ consistently garnering badges like "Best Product of the Day" and "Top Performer - Multiple Seasons" on G2, a leading software review platform.

Cohesive Brand Experience

Modular Design

The modular rollout strategy, planned and designed, ensured a smooth onboarding experience for new users, with a 10% reduction in support tickets related to platform navigation.

Design Passion Reinforced

Design System

Developing and implementing a robust design system streamlined the design and development process, leading to design team efficiency. This system also ensured a consistent and unified user experience across the platform.

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